EMOTAGEVENT PATTERN
Vet & groomerHer three largest shifts all landed on those days. Walks and training did not.Emotag for Dogs
See their stress.
Swab your dog’s saliva, read the colour by eye, and see how far today sits from their own calm day.
No electronicsNo app requiredMinutes, at home
Where is my dog today?
Their calm day
Personal reference
Today
Visibly different
Closer to their baselineFurther from it
Plan for today
Today starts further from their calm baseline. Make the session easier, add distance from known triggers, and give recovery more room.
02 — Patch + optional app
Useful today.
More revealing over time.
Every test gives you a colour you can read on the spot. Scan the ones you want to keep, and they become a history you can look back through.
PATCHTest → Compare by eye
OPTIONAL APPScan → Tag → Save → Analyse
9:41
Scan result···
EMOTAGLOT 0421
CALM
TODAY
Patch detected · reading reference strip
Reference squares correct for lighting automatically
RESULT READ · 21 AUG, 08:44
Further from Muffin's baseline than usual.
Last test · 12 AugToday
Her usual rangeFurther from baseline →
Her calm baselineFrom her quiet days
Today21 Aug, 08:44
WHAT WAS HAPPENING?
RECENT
- 12 AugQuiet day at home
- 5 AugVet visit
- 1 AugMorning walk
What the app can know — and when
Insight grows with the history.
One test reads today. A dozen show which days are hard, and how long recovery takes.
2 testsDay one
Distance from baseline
~6 testsA few weeks
Events linked with shifts
~12 testsRepeat events
Typical recovery
~20 testsSeveral months
Long-term progress
Features
Made with your dog in mind.
Simple to use. Quick to read. Gentle on your dog.
01 — Simple
Three simple steps
- 01Collect a saliva sample with the swab.
- 02Apply the sample to the patch.
- 03Compare the colour with the calm baseline.
A fast visible result
Swab at home, read the colour by eye, and get an answer in minutes.
Join the waitlist →A gentle way to test
Saliva is collected with an oral swab. Nothing invasive touches your dog.
Join the waitlist →The evidence
Where Research Meets Care
Stress can be missed, recovery can outlast the trigger, and outcomes vary by approach.
72.8%
of ratings were incorrect for subtle, early-stage signs.
In a video-based assessment, the quiet early signals of fear, anxiety and stress were the hardest states to recognise.
Source — University of Edinburgh, behavioural scale assessment
1 in 4
Recovery continued overnight.
After fireworks, one in four affected dogs was still not back to normal by morning; some took far longer.
Source — PLOS ONE55%→70%+
Approaches performed differently.
Reported success ranged from 55% for desensitisation recordings to 69% for relaxation and over 70% for counterconditioning.
Source — Journal of Veterinary BehaviorWhy Emotag
Check on your dog wherever you are.
MORE CLINICAL CONTEXT
EVERYDAY CONTEXT
DELAYED
WITHIN MINUTES
Owner observationImmediate · subjective
Smart wearableContinuous · indirect
Lab testDelayed · measured
Veterinary assessmentClinical · episodic
EMOTAGPersonal · rapid · repeatable
Helping you decide whether your dog needs rest, space or extra support.
Founding tester programme
Join the Founding 100.
Help test the first Emotag product for dogs.
10
EURone-time
01
Three tests
A prototype kit with everything required to complete three tests.
02
Delivery
EU delivery included. Non-EU shipping is confirmed and paid before dispatch.
03
Your part
Use the kit after delivery and complete one short feedback survey.
04
Founding benefit
The first 100 testers receive 20% off all Emotag animal products for three years.
Estimated deliveryDecember 2026 — May 2027
Refund promiseFull refund if we cannot meet the final shipping deadline.
Not ready to join yet?
Leave your email. We’ll write to you once when the kit is ready to order, and nothing in between.
Before you join
FAQ
What the patch shows, what it does not, and when you can get one.
It shows whether your dog’s stress signal has increased or decreased compared with their own calm baseline.
Three moments, mostly. Before something you know is hard — a vet visit, a groomer, a training session — it tells you whether today is a good day to ask for it. After you change something — medication, a new routine, a behaviourist’s plan — it gives you more than a hunch about whether it is working. And it gives you something concrete to bring to your vet or trainer instead of “she has seemed tense lately”.
No. Every result is read by eye against your dog’s calm-day colour, and it is complete without a phone. The optional app only stores the results you choose to scan in; that history is what lets it show patterns like typical recovery time after a hard day. The patch itself works the same either way.
Yes, once. The first test is run on an ordinary calm day and becomes your dog’s personal reference, so every later result is compared with them rather than with dogs in general. It is the same test, just on a normal day, and you can set a new reference later if your dog’s normal changes.
No. Only the oral swab touches your dog’s mouth. The patch is not attached to or worn by your dog.
No. It does not replace illness diagnosis or veterinary care. If you are concerned about your dog, you can share the result with your veterinarian to support further assessment.
You receive enough materials for three prototype tests, plus instructions. EU shipping is included. Outside the EU, shipping is charged separately before delivery.
Delivery is planned between December 2026 and May 2027. We will only send the kits after internal testing produces stable results.
If we cannot send your kit by the end of May 2027, you will receive a full refund.
The first 100 paying testers receive 20% off all Emotag animal products for three years.
Yes. Leaving your email costs nothing and does not commit you to paying. Payment for the kit is not open yet — we will email you when it opens, or when a later testing round starts.
Use the prototype as instructed and complete a short feedback questionnaire after testing. Your feedback will help us improve the final product.
Still have questions?
We answer every message ourselves.