Frequently Asked Questions

What does the patch show?

Emotag detects changes in stress-related signals in a dog’s saliva and shows the result through a visible colour change, read against your dog’s own calm-day reference: whether the signal has increased or decreased compared with that baseline. The result provides an additional signal that can be considered alongside your dog’s behaviour, recent experiences and physical health.

Emotag does not identify the cause of a change, measure a dog’s emotions directly or provide a medical diagnosis.

How does Emotag help me and my dog?

Emotag gives you one more piece of information when trying to understand changes in your dog. The result can be considered together with behaviour and context when deciding whether your dog may need more rest, a change in routine or professional advice.

Do I need an app?

No. The patch is designed to be read by eye without an app or electronic device.

An optional app is planned as a future way to scan and save selected results, add context such as a veterinary visit or training session, and review patterns over time. The app is not required to use the physical test.

Do I have to test on a calm day first?

Yes, once. The first test is run on an ordinary calm day and becomes your dog’s personal reference, so every later result is compared with your own dog rather than with dogs in general. It is the same test, just on a normal day, and you can set a new reference later if your dog’s normal changes.

Consider each result together with your dog’s behaviour, recent experiences and physical health.

Does the patch touch my dog?

The patch itself does not touch your dog. Saliva is collected using an oral swab, which briefly touches the inside of the dog’s mouth. The sample is then applied to the patch away from the dog.

Always follow the instructions supplied with the kit. Stop if your dog becomes distressed, and never force sampling.

Does Emotag replace a veterinarian?

No. Emotag does not provide a medical diagnosis and does not replace veterinary care or professional behavioural advice.

If you are concerned about your dog’s health or behaviour, contact a veterinarian or another appropriate professional.

What do I receive for €10?

The Founding Tester Kit contains the materials required to complete three tests, together with instructions for use. The €10 price is a one-time payment and is the same wherever you order from. It includes standard delivery within the EU.

As a Founding Tester, you will also be invited to share feedback that can help shape future Emotag products.

When will I receive it?

We expect to dispatch Founding Tester Kits between December 2026 and May 2027. Dispatch may occur at any point during this period. We will only send the kits once internal testing produces stable results.

We will email you if the schedule changes materially. If we cannot dispatch your kit by 31 May 2027, we will issue a full refund to the original payment method unless you expressly agree to a revised delivery date.

What happens if the programme is delayed?

If the programme is delayed but we still expect to dispatch by 31 May 2027, we will send you an update. You may cancel your order for a full refund at any time before dispatch.

If we cannot meet the final dispatch deadline, we will issue a full refund to the original payment method unless you expressly agree to a revised delivery date.

What is the Founding 100 benefit?

The first 100 customers whose paid Founding Tester Kit orders are accepted will receive 20% off all Emotag animal products for three years from the date the first Emotag commercial product becomes available.

The benefit is personal, non-transferable, cannot be exchanged for cash and cannot be combined with another discount unless we state otherwise. Delivery charges, taxes, gift cards, subscriptions and third-party products are excluded. If your Founding Tester order is cancelled, refunded in full or determined to be fraudulent, the benefit ends.

Is joining the waitlist free?

Yes. Joining the email waitlist is free and does not reserve a Founding 100 place or create an obligation to purchase. A place is secured only after payment for the Founding Tester Kit has been successfully completed and the order has been accepted.

What do I need to do as a tester?

After using the kit, we ask you to complete one short feedback survey about sampling, instructions and usability. You do not need to provide sensitive personal information.

Your feedback helps us improve future Emotag products. Any optional quotation, photograph or testimonial will be published only with your separate permission.

Can I cancel or return my order?

You may cancel for a full refund at any time before dispatch.

If you are an EU or EEA consumer, you generally have the right to withdraw from an online purchase within 14 days after receiving the goods. Opening the shipping parcel or outer delivery packaging does not remove this right.

If the kit is supplied with a clearly marked protective hygiene seal, the right of withdrawal may not apply after that seal has been broken, where permitted by applicable law. This does not affect your rights if the kit is faulty, unsafe, damaged, incomplete or not as described.

To cancel or withdraw, use the Withdraw from a purchase function in the website footer or email hello.emotag@outlook.com. Please read our Terms for the complete withdrawal and return procedure.

Can I order from outside the EU?

Yes. You pay the same €10 at checkout wherever you are. Standard delivery is included within the EU; outside the EU, shipping is charged separately before delivery.

If your delivery address is outside the EU, we will email you the shipping cost before we dispatch anything, and you pay it only if you accept it. If you would rather not, tell us and we will cancel the order and refund your €10 in full. Nothing is dispatched, and no further charge is made, until you have agreed to the amount.

How can I contact Emotag?

Email us at hello.emotag@outlook.com. We answer messages ourselves and aim to respond as soon as reasonably possible.