EMOTAG

For owners of reactive & anxious dogs

Know where your
dog is today.

A rapid saliva test patch for reactive and anxious dogs. Compare today’s stress signal with their own calm baseline — so you know when to train, when to recover, and whether your work is helping over time.

  • No app

    Read it by eye

  • No charging

    Nothing to wear

  • No lab wait

    Minutes, at home

Watch how it worksJoin the waitlist
A happy black-and-white dog running toward the camera beside the sea, with its owner following behind

See it work

One calm day. One test today. One visible comparison.

01 — One walk, after months of work

Meet Muffin.

A dog pausing on a city walk while another dog approaches in the distance
01

Months of work

Progress was real.

Daily training, medication, pain assessment, a veterinary behaviourist and six trainer sessions helped. Muffin learned to see a dog across the street, then redirect attention back to her owner.

02

One difficult day

The starting point was different.

After a vet visit that morning, a dog appeared from a blind spot at close range and barked first. Muffin lunged so hard that her collar broke, then attempted to bite.

03

Afterwards

One incident rewrote the story.

Months of visible progress stopped feeling real. Her owner could not tell whether the training had been lost, or whether that walk had simply started further from Muffin’s usual baseline than any other walk that month.

Has my dog actually improved?  Is there something I’m missing?

02 — What Muffin’s owner could not see

The reaction is visible. The build-up isn’t.

The other dog was the final trigger. Muffin had already carried the morning at the vet into the walk.

01Calm baseline

Notices, responds, moves on.

02Stress accumulates

Vet, poor sleep, travel or change.

03Threshold shifts

Yesterday’s distance may be too close.

04One trigger tips it

The reaction looks sudden.

05You see the ending

Was progress lost, or did today start differently?

What owners live with

Muffin’s owner is not the only one guessing where the line is today.

“I’m finding it hard to feel like we’ve improved after the incident.”
After medication, training and a behaviourist
“Now it’s like the threshold doesn’t even exist.”
After two years of improvement
“Constantly on edge about what might trigger her.”
Living around unpredictable triggers

Why the starting point matters

The same dog is not the same dog every day.

Below their threshold, a dog can still take food and direction. As stressors stack, that workable space can narrow — before the change becomes obvious in their behaviour.

That is why yesterday’s distance, route or training plan may not fit the dog in front of you today.

Trigger stackingA shifting thresholdDay-to-day variance

Under threshold

Good day to train

Loose body. Takes food. Training works here.

Approaching

Add distance

Fixating, slower to respond. The window most owners miss.

Over threshold

Leave, don’t train

Barking, lunging or shut down. Nothing is being learned.

Founding tester programme

Join the Founding 100.

Help test the first Emotag product for dogs. Three tests, EU delivery included, and 20% off all Emotag animal products for three years.

Est. delivery Dec 2026 – May 2027Full refund if we miss the deadline
10
EURone-time
See the Founding Tester offer